Dr. Lisa Kennedy specializes in strategy, new business model innovation, marketing, market access, macroeconomic health analysis and commercialization. Dr. Kennedy was GM for the Lewin Group Europe and in 2005, Dr. Kennedy joined GE Healthcare as Chief Economist where she received the CEO’s President Award in this role. She has also held roles as Global Head of Marketing Operations for GE Healthcare’s 1500-strong marketing organization, where she managed the innovation portfolio of over 200 products and services; and led GE Healthcare’s strategy (Growth Playbook) during which the company grew $2B. In 2009 she was awarded the GE Vice Chairman’s Award from John Rice.
As Chief Marketing Officer for healthymagination, she led innovation including consumer health incubation and strategic marketing including all branding efforts. Under her leadership, Dr. Kennedy and her team have been recognized with awards from the UN, the White House, IDEA, the Triple Negative Foundation and the National Association of Female Executives. She was a curator for TEDMED’s 2013 Start-Up HIVE, a mentor for Rock Health and is Adjunct Faculty for Singularity University. Dr. Kennedy has several peer-reviewed articles, including an editorial for the British Journal of Cardiology.
She has spoken over 100 times internationally on healthcare open innovation, crowdsourcing, disruptive growth, affordability, eHealth, health policy, ambient intelligence and quantified self, including for NASA, the NHS, the EU, SXSW, FutureMed and the White House Office of Science and Technology Policy (OSTP), most recently keynoting for HIMSS. The Wall Street Journal and National Public Radio have quoted Dr. Kennedy on future healthcare trends in consumer health. At the age of 25, she received the 1994 Russel Trust Award and the Gray Prize for research supported by Sir John Crofton that changed WHO practice in the treatment of tuberculosis in Addis Ababa, Ethiopia.