“Cancer is a leading cause of death in the world and we envision a world where this is no longer a deadly disease, rather one that can be managed, slowed and even stopped in its tracks…that day can’t come soon enough. We want to reinvent the patient experience as we know it. By working together with smart partners, bringing the best ideas to market and working with patients and doctors, we can transform this disease. – Lisa Kennedy, Rethinking the patient journey in breast cancer.