PRODUCT MARKET STRATEGY
HOW DO YOU QUANTIFY MARKET POTENTIAL?
From pre-clinical through phase III, more information and smarter insights increases the probability that you will be making the right decisions for future growth. How important are the various attributes of your product? What is the best target product profile (TPP) that will maximize value across patients, physicians, key opinion-leaders and payers? How will new reimbursement hurdles such as Value Frameworks affect market penetration? Innopiphany’s team experience in product market strategy, forecasting and target product profile development is unsurpassed. We have experience with over 700 of these types of projects to date. Clients like you come to us who are looking across products in development to assess which have the greatest chance of success. We can help you minimize market uncertainty.